Customer ‘satisfaction’
In the new economy it is about customer experience - way beyond traditional 'satisfaction' measures. While the focus is on Customer and Employee experience, we also undertake engagements among Channel Partners, Vendors and Internal Customers within firms. The service extends from measurement to improvement initiatives and change implementation assistance. We undertake these studies for global firms through web / tele surveys.
  • Information
  • Insights
  • Ideas
  • Implementation

Information is based on quality data collection, primary and secondary. Our reliance is significantly higher on primary data sources. In all our engagements we sift through all secondary data sources for information relevance:
  • Key expectations
  • Expectation fulfillment
  • Four key outcomes
  • Business parameters
  • Best in class firm
  • Comparative ratings
  • Business benefits
  • Differentiation
  • Attitudes