Consumer behaviour
The focus is on B2C products and services particularly in India. These cover the traditional consumer market research areas related to consumer needs, usage and attitudes.
  • Information
  • Insights
  • Ideas
  • Implementation

Information is based on quality data collection, primary and secondary. Our reliance is significantly higher on primary data sources. In all our engagements we sift through all secondary data sources for information relevance:
  • Awareness, source
  • Purchase behaviour
  • Stated, unstated needs
  • Willingness to buy
  • Brand assocations
  • Perceptions
  • Usage
  • Attitude
  • Price bands